Known as the King of Baja for his legendary reign of Baja off-road racing victories aboard the American Honda XR600R, XR650R and now the CRF450X, Johnny Campbell developed an array of specialty performance parts that eventually developed into 1X International, the company that bears the reference to his renowned SCORE International motorcycle number plate that championed to SCORE San Felipe 250, SCORE Baja 250, SCORE Baja 500, SCORE Baja 1000 and SCORE Desert Racing Championship victories, sharing riding duties with such greats as Tim Staab, Steve "Night Rider" Hengeveld, Mikey Childress, Robby Bell, Quinn Cody and many others.